Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B5587
RGB
11, 85, 135
HSL
204, 85%, 29%
HSB
204, 92%, 53%
CMYK
92, 37, 0, 47
LAB
34, -6, -34
LCH
34, 35, 260
OKLCH
0.44, 0.11, 246
XYZ
8, 8, 24
LUV
34, -21, -46
HWB
204, 4%, 47%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.