Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B71C8
RGB
11, 113, 200
HSL
208, 90%, 41%
HSB
208, 95%, 78%
CMYK
95, 44, 0, 22
LAB
46, -1, -54
LCH
46, 54, 269
OKLCH
0.54, 0.16, 252
XYZ
16, 16, 57
LUV
46, -26, -78
HWB
208, 4%, 22%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.