Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B71E5
RGB
11, 113, 229
HSL
212, 91%, 47%
HSB
212, 95%, 90%
CMYK
95, 51, 0, 10
LAB
48, 9, -67
LCH
48, 68, 278
OKLCH
0.57, 0.19, 257
XYZ
20, 18, 76
LUV
48, -25, -100
HWB
212, 4%, 10%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.