Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0B94CD
RGB
11, 148, 205
HSL
198, 90%, 42%
HSB
198, 95%, 80%
CMYK
95, 28, 0, 20
LAB
57, -18, -39
LCH
57, 43, 246
OKLCH
0.63, 0.13, 235
XYZ
22, 26, 62
LUV
57, -38, -58
HWB
198, 4%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.