Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0BACEF
RGB
11, 172, 239
HSL
198, 91%, 49%
HSB
198, 95%, 94%
CMYK
95, 28, 0, 6
LAB
66, -19, -45
LCH
66, 49, 247
OKLCH
0.70, 0.15, 236
XYZ
30, 36, 87
LUV
66, -43, -68
HWB
198, 4%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.