Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C2B49
RGB
12, 43, 73
HSL
210, 72%, 17%
HSB
210, 84%, 29%
CMYK
84, 41, 0, 71
LAB
17, -2, -22
LCH
17, 22, 265
OKLCH
0.28, 0.07, 251
XYZ
2, 2, 7
LUV
17, -9, -22
HWB
210, 5%, 71%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.