Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C3976
RGB
12, 57, 118
HSL
215, 82%, 25%
HSB
215, 90%, 46%
CMYK
90, 52, 0, 54
LAB
24, 5, -40
LCH
24, 40, 277
OKLCH
0.35, 0.12, 258
XYZ
5, 4, 18
LUV
24, -12, -48
HWB
215, 5%, 54%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.