Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C3C56
RGB
12, 60, 86
HSL
201, 76%, 19%
HSB
201, 86%, 34%
CMYK
86, 30, 0, 66
LAB
23, -8, -21
LCH
23, 22, 248
OKLCH
0.34, 0.07, 238
XYZ
3, 4, 9
LUV
23, -14, -23
HWB
201, 5%, 66%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.