Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C3C66
RGB
12, 60, 102
HSL
208, 79%, 22%
HSB
208, 88%, 40%
CMYK
88, 41, 0, 60
LAB
24, -3, -30
LCH
24, 30, 265
OKLCH
0.35, 0.09, 250
XYZ
4, 4, 13
LUV
24, -14, -35
HWB
208, 5%, 60%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.