Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C4156
RGB
12, 65, 86
HSL
197, 76%, 19%
HSB
197, 86%, 34%
CMYK
86, 24, 0, 66
LAB
25, -11, -18
LCH
25, 21, 238
OKLCH
0.35, 0.06, 230
XYZ
4, 5, 9
LUV
25, -16, -20
HWB
197, 5%, 66%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.