Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F3D5B
RGB
31, 61, 91
HSL
210, 49%, 24%
HSB
210, 66%, 36%
CMYK
66, 33, 0, 64
LAB
25, -3, -22
LCH
25, 22, 261
OKLCH
0.35, 0.06, 250
XYZ
4, 4, 11
LUV
25, -11, -25
HWB
210, 12%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.