Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C4E7D
RGB
12, 78, 125
HSL
205, 82%, 27%
HSB
205, 90%, 49%
CMYK
90, 38, 0, 51
LAB
31, -6, -33
LCH
31, 33, 260
OKLCH
0.41, 0.10, 246
XYZ
7, 7, 20
LUV
31, -19, -42
HWB
205, 5%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.