Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5E9ACE
RGB
94, 154, 206
HSL
208, 53%, 59%
HSB
208, 54%, 81%
CMYK
54, 25, 0, 19
LAB
61, -9, -33
LCH
61, 34, 255
OKLCH
0.67, 0.10, 246
XYZ
27, 30, 63
LUV
61, -27, -50
HWB
208, 37%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.