Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C55B1
RGB
12, 85, 177
HSL
213, 87%, 37%
HSB
213, 93%, 69%
CMYK
93, 52, 0, 31
LAB
36, 8, -56
LCH
36, 56, 278
OKLCH
0.47, 0.16, 258
XYZ
11, 10, 43
LUV
36, -19, -77
HWB
213, 5%, 31%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.