Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0C84D2
RGB
12, 132, 210
HSL
204, 89%, 44%
HSB
204, 94%, 82%
CMYK
94, 37, 0, 18
LAB
52, -8, -49
LCH
52, 50, 261
OKLCH
0.59, 0.15, 246
XYZ
20, 21, 64
LUV
52, -32, -74
HWB
204, 5%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.