Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0CABEB
RGB
12, 171, 235
HSL
197, 90%, 48%
HSB
197, 95%, 92%
CMYK
95, 27, 0, 8
LAB
65, -20, -43
LCH
65, 47, 245
OKLCH
0.70, 0.15, 235
XYZ
30, 35, 84
LUV
65, -43, -65
HWB
197, 5%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.