Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0CAEF3
RGB
12, 174, 243
HSL
198, 91%, 50%
HSB
198, 95%, 95%
CMYK
95, 28, 0, 5
LAB
66, -19, -46
LCH
66, 49, 247
OKLCH
0.71, 0.15, 236
XYZ
31, 37, 90
LUV
66, -44, -70
HWB
198, 5%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.