Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D2C50
RGB
13, 44, 80
HSL
212, 72%, 18%
HSB
212, 84%, 31%
CMYK
84, 45, 0, 69
LAB
17, 0, -26
LCH
17, 26, 270
OKLCH
0.29, 0.08, 254
XYZ
3, 2, 8
LUV
17, -9, -27
HWB
212, 5%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.