Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D313B
RGB
13, 49, 59
HSL
193, 64%, 14%
HSB
193, 78%, 23%
CMYK
78, 17, 0, 77
LAB
18, -10, -10
LCH
18, 15, 225
OKLCH
0.29, 0.04, 220
XYZ
2, 3, 5
LUV
18, -11, -9
HWB
193, 5%, 77%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.