Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3441
RGB
13, 52, 65
HSL
195, 67%, 15%
HSB
195, 80%, 25%
CMYK
80, 20, 0, 75
LAB
20, -10, -12
LCH
20, 16, 231
OKLCH
0.30, 0.05, 224
XYZ
2, 3, 5
LUV
20, -12, -12
HWB
195, 5%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.