Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3757
RGB
13, 55, 87
HSL
206, 74%, 20%
HSB
206, 85%, 34%
CMYK
85, 37, 0, 66
LAB
22, -5, -24
LCH
22, 24, 259
OKLCH
0.33, 0.07, 246
XYZ
3, 4, 10
LUV
22, -12, -27
HWB
206, 5%, 66%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.