Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3A52
RGB
13, 58, 82
HSL
201, 73%, 19%
HSB
201, 84%, 32%
CMYK
84, 29, 0, 68
LAB
22, -8, -19
LCH
22, 21, 247
OKLCH
0.33, 0.06, 237
XYZ
3, 4, 9
LUV
22, -14, -21
HWB
201, 5%, 68%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.