Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3A5D
RGB
13, 58, 93
HSL
206, 75%, 21%
HSB
206, 86%, 36%
CMYK
86, 38, 0, 64
LAB
23, -4, -26
LCH
23, 26, 260
OKLCH
0.34, 0.08, 247
XYZ
4, 4, 11
LUV
23, -13, -29
HWB
206, 5%, 64%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.