Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3C79
RGB
13, 60, 121
HSL
214, 81%, 26%
HSB
214, 89%, 47%
CMYK
89, 50, 0, 53
LAB
25, 4, -40
LCH
25, 40, 276
OKLCH
0.36, 0.12, 257
XYZ
5, 5, 19
LUV
25, -13, -48
HWB
214, 5%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.