Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3D5A
RGB
13, 61, 90
HSL
203, 75%, 20%
HSB
203, 86%, 35%
CMYK
86, 32, 0, 65
LAB
24, -7, -22
LCH
24, 23, 252
OKLCH
0.34, 0.07, 241
XYZ
4, 4, 10
LUV
24, -14, -25
HWB
203, 5%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.