Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D3F74
RGB
13, 63, 116
HSL
211, 80%, 25%
HSB
211, 89%, 45%
CMYK
89, 46, 0, 55
LAB
26, 1, -36
LCH
26, 36, 271
OKLCH
0.37, 0.10, 254
XYZ
5, 5, 17
LUV
26, -14, -44
HWB
211, 5%, 55%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.