Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D4082
RGB
13, 64, 130
HSL
214, 82%, 28%
HSB
214, 90%, 51%
CMYK
90, 51, 0, 49
LAB
27, 5, -43
LCH
27, 43, 277
OKLCH
0.38, 0.12, 257
XYZ
6, 5, 22
LUV
27, -14, -53
HWB
214, 5%, 49%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.