Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D415F
RGB
13, 65, 95
HSL
202, 76%, 21%
HSB
202, 86%, 37%
CMYK
86, 32, 0, 63
LAB
25, -8, -23
LCH
25, 24, 251
OKLCH
0.36, 0.07, 240
XYZ
4, 5, 12
LUV
25, -15, -27
HWB
202, 5%, 63%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.