Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D4D6E
RGB
13, 77, 110
HSL
200, 79%, 24%
HSB
200, 88%, 43%
CMYK
88, 30, 0, 57
LAB
30, -10, -25
LCH
30, 27, 248
OKLCH
0.40, 0.08, 238
XYZ
6, 7, 16
LUV
30, -19, -31
HWB
200, 5%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.