Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D507F
RGB
13, 80, 127
HSL
205, 81%, 27%
HSB
205, 90%, 50%
CMYK
90, 37, 0, 50
LAB
32, -6, -33
LCH
32, 33, 260
OKLCH
0.42, 0.10, 246
XYZ
7, 7, 21
LUV
32, -19, -42
HWB
205, 5%, 50%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.