Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D5688
RGB
13, 86, 136
HSL
204, 83%, 29%
HSB
204, 90%, 53%
CMYK
90, 37, 0, 47
LAB
35, -6, -34
LCH
35, 35, 260
OKLCH
0.44, 0.11, 246
XYZ
8, 9, 25
LUV
35, -21, -46
HWB
204, 5%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.