Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D5889
RGB
13, 88, 137
HSL
204, 83%, 29%
HSB
204, 91%, 54%
CMYK
91, 36, 0, 46
LAB
35, -7, -34
LCH
35, 35, 258
OKLCH
0.44, 0.10, 245
XYZ
8, 9, 25
LUV
35, -21, -45
HWB
204, 5%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.