Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D61D4
RGB
13, 97, 212
HSL
215, 88%, 44%
HSB
215, 94%, 83%
CMYK
94, 54, 0, 17
LAB
42, 13, -67
LCH
42, 68, 281
OKLCH
0.52, 0.19, 259
XYZ
16, 13, 64
LUV
42, -21, -95
HWB
215, 5%, 17%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.