Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
AF4100
RGB
175, 65, 0
HSL
22, 100%, 34%
HSB
22, 100%, 69%
CMYK
0, 63, 100, 31
LAB
43, 44, 55
LCH
43, 70, 51
OKLCH
0.52, 0.16, 42
XYZ
20, 13, 1
LUV
43, 91, 37
HWB
22, 0%, 31%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.