Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D6793
RGB
13, 103, 147
HSL
200, 84%, 31%
HSB
200, 91%, 58%
CMYK
91, 30, 0, 42
LAB
41, -12, -32
LCH
41, 34, 249
OKLCH
0.49, 0.10, 238
XYZ
10, 12, 29
LUV
41, -26, -43
HWB
200, 5%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.