Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D68A5
RGB
13, 104, 165
HSL
204, 85%, 35%
HSB
204, 92%, 65%
CMYK
92, 37, 0, 35
LAB
42, -7, -40
LCH
42, 41, 260
OKLCH
0.50, 0.12, 246
XYZ
12, 13, 37
LUV
42, -25, -57
HWB
204, 5%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.