Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D71CC
RGB
13, 113, 204
HSL
209, 88%, 43%
HSB
209, 94%, 80%
CMYK
94, 45, 0, 20
LAB
46, 1, -55
LCH
46, 55, 271
OKLCH
0.55, 0.16, 253
XYZ
17, 16, 59
LUV
46, -26, -81
HWB
209, 5%, 20%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.