Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0DAAEB
RGB
13, 170, 235
HSL
198, 90%, 49%
HSB
198, 94%, 92%
CMYK
94, 28, 0, 8
LAB
65, -19, -44
LCH
65, 48, 246
OKLCH
0.70, 0.15, 235
XYZ
30, 35, 84
LUV
65, -43, -66
HWB
198, 5%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.