Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0E336D
RGB
14, 51, 109
HSL
217, 77%, 24%
HSB
217, 87%, 43%
CMYK
87, 53, 0, 57
LAB
22, 6, -38
LCH
22, 39, 279
OKLCH
0.33, 0.11, 259
XYZ
4, 4, 15
LUV
22, -10, -43
HWB
217, 5%, 57%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.