Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0E3870
RGB
14, 56, 112
HSL
214, 78%, 25%
HSB
214, 88%, 44%
CMYK
87, 50, 0, 56
LAB
23, 4, -37
LCH
23, 37, 276
OKLCH
0.35, 0.11, 257
XYZ
5, 4, 16
LUV
23, -12, -44
HWB
214, 5%, 56%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.