Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0E97F2
RGB
14, 151, 242
HSL
204, 90%, 50%
HSB
204, 94%, 95%
CMYK
94, 38, 0, 5
LAB
60, -8, -56
LCH
60, 56, 262
OKLCH
0.66, 0.17, 247
XYZ
27, 29, 88
LUV
60, -36, -86
HWB
204, 5%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.