Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F353B
RGB
15, 53, 59
HSL
188, 59%, 15%
HSB
188, 75%, 23%
CMYK
75, 10, 0, 77
LAB
20, -12, -8
LCH
20, 14, 213
OKLCH
0.31, 0.04, 210
XYZ
2, 3, 5
LUV
20, -12, -7
HWB
188, 6%, 77%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.