Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D8389
RGB
93, 131, 137
HSL
188, 19%, 45%
HSB
188, 32%, 54%
CMYK
32, 4, 0, 46
LAB
52, -13, -8
LCH
52, 15, 212
OKLCH
0.58, 0.04, 208
XYZ
17, 20, 27
LUV
52, -19, -9
HWB
188, 36%, 46%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.