Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8FB6BC
RGB
143, 182, 188
HSL
188, 25%, 65%
HSB
188, 24%, 74%
CMYK
24, 3, 0, 26
LAB
71, -13, -8
LCH
71, 15, 211
OKLCH
0.75, 0.04, 208
XYZ
37, 43, 54
LUV
71, -20, -9
HWB
188, 56%, 26%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.