Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F3B4E
RGB
15, 59, 78
HSL
198, 68%, 18%
HSB
198, 81%, 31%
CMYK
81, 24, 0, 69
LAB
23, -10, -16
LCH
23, 19, 239
OKLCH
0.33, 0.06, 231
XYZ
3, 4, 8
LUV
23, -14, -17
HWB
198, 6%, 69%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.