Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0F69A8
RGB
15, 105, 168
HSL
205, 84%, 36%
HSB
205, 91%, 66%
CMYK
91, 38, 0, 34
LAB
42, -6, -41
LCH
42, 42, 261
OKLCH
0.51, 0.13, 247
XYZ
12, 13, 39
LUV
42, -25, -59
HWB
205, 6%, 34%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.