Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0FACF4
RGB
15, 172, 244
HSL
199, 91%, 51%
HSB
199, 94%, 96%
CMYK
94, 30, 0, 4
LAB
66, -18, -47
LCH
66, 50, 249
OKLCH
0.71, 0.15, 238
XYZ
31, 36, 91
LUV
66, -43, -72
HWB
199, 6%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.