Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
101D30
RGB
16, 29, 48
HSL
216, 50%, 13%
HSB
216, 67%, 19%
CMYK
67, 40, 0, 81
LAB
10, 0, -15
LCH
10, 15, 269
OKLCH
0.23, 0.04, 258
XYZ
1, 1, 3
LUV
10, -4, -11
HWB
216, 6%, 81%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.