Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
101F36
RGB
16, 31, 54
HSL
216, 54%, 14%
HSB
216, 70%, 21%
CMYK
70, 43, 0, 79
LAB
11, 0, -17
LCH
11, 17, 271
OKLCH
0.24, 0.05, 259
XYZ
1, 1, 4
LUV
11, -5, -14
HWB
216, 6%, 79%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.