Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
102133
RGB
16, 33, 51
HSL
211, 52%, 13%
HSB
211, 69%, 20%
CMYK
69, 35, 0, 80
LAB
12, -2, -14
LCH
12, 14, 261
OKLCH
0.24, 0.04, 251
XYZ
1, 1, 3
LUV
12, -5, -12
HWB
211, 6%, 80%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.